Customer sues Denver Dating Co. for lack of ladies in database

At one Denver dating website, all the single ladies are allegedly not that many.

The operator of The Denver Dating Co. has been sued by a customer who claims the service exaggerated the extent of its user base.

Ian Cross, 29, filed a lawsuit Oct. 8 against Nevada-based HMZ Group, accusing the company of fraudulent inducement, breach of contract and deceptive trade practices.

The Denver Dating Co. — which did not respond to a request for comment — bills itself as an all-inclusive, members-only service that requires users to undergo an extensive screening process and “ensures they are functioning members of our community.”

The company says it provides members with a professional photography session and offers in-person sessions with company matchmakers.

According to the lawsuit, Cross “was interested in engaging a dating service to meet single women his age” and met with a representative named Lisa from Denver Dating Co. in January, according to the lawsuit.

The representative told Cross that what distinguishes her company from other dating services is the “size of the database with a ‘huge number of single women in the 25 to 35 age range,’ and there was a recent influx of new members in that age range because of the ‘wave of breakups’ due to the pandemic,” the lawsuit reads.

Cross, relying on Lisa’s description, paid $9,409 for a membership with The Denver Dating Co. and was granted access to the website in February. Then he discovered there were only five women in the 18 to 35 age range active in the database, according to the lawsuit.

“The Denver Dating Co. uses online reviews of fake or fictitious customers in order to create a false impression with the public regarding the quality and characteristics of its service,” the lawsuit reads.

Several complaints have been filed against The Denver Dating Co. with the Better Business Bureau, alleging among other things that the company had poor communication skills and used “high pressure sales tactics” to sign new customers.

Eric Coakley with Coakley LLC, who is representing Cross in the lawsuit, told BusinessDen that Cross contacted the company about the lack of users, and The Denver Dating Co. responded that “they were working on it” and later stopped communication with him altogether.

Cross hired Coakley to write a demand letter to The Denver Dating Co. in April, requesting a refund, but received no response. So, he fired off the lawsuit.

Coakley investigated profiles online leaving rave reviews and found that they were created not long before reviews were published and appeared to be fake.

Cross — the co-founder of Denver-based Spire Credit, according to his LinkedIn — is seeking an undisclosed amount of damages.

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