Dialling back on your drinking when you work in the drinks industry isn't the easiest things to do – but that was exactly what gave Ellie Webb the idea for her business.
Barely three years after the first inspiration for a new business struck, she's sold tens of thousands of bottles of her drink Caleño – and it's currently being stocked in Sainsbury's, Wetherspoons and on Amazon.
And it all started with too much sugar.
After another boozy Christmas, where parties and work events saw an awful lot of alcohol consumed, Ellie decided it was time to cut back.
"I decided to have a break from it all and reset," the 29-year-old she told Mirror Money.
But that didn't mean she didn't still want to have fun.
"I went to a gig in Bristol with friends as the designated driver, it was quite a fun night," she said.
"I got to the bar and ordered a Coke. Later on I ordered another and then after that I didn't want any more – so I just got a water.
"I wanted something a bit more grown up than the Cokes and J20s on offer."
But Ellie failed to find it, not there, not in pubs and not in the supermarket.
While there were some alcohol-free beers, and alcohol free wine could be found now and again, there just wasn't anything suited to her palate.
And that meant there was a gap in the market for a grown up drink that didn't include alcohol, which you could have with a tonic or another mixer.
"From what I could see, it wasn't readily available," Ellie said.
Ellie started talking to friends to see if other people felt the same way, she even sent a survey to her Facebook contacts, but the idea for an alcohol-free spirit you could have with a tonic might have stopped there.
A few months later Ellie booked a trip to go back to see her family Colombia and it became the next step in the creation of her business.
With her mum born in Cali – Colombia's second city, known as the capital of salsa dancing – and a lot of her family still living there, Ellie had spent a lot of time visiting as a child.
And heading back after the problems she'd had trying to have fun while not drinking in Britain gave her new inspiration.
"People [in Cali] seem to be able to get up and dance and have a good time without needing a drop of alcohol," Ellie said.
And that gave Ellie an idea of what her drink would be about.
"Make it fun, make it accessible" she explained. "Basically, make not drinking joyful."
"Coming back I was even more determined," she said.
While still working in her old job, Ellie started experimenting in her kitchen – taking more inspiration from her Colombian heritage.
And there was a lot to work with.
"Colombia is the second most bio-diverse country on Earth," Ellie explained.
Naming the drink Caleño – a term for people who came from Cali – she wove tropical flavours like Inca berries and pineapple and papaya into her non-alcoholic spirit.
"I bought lots of botanicals and was playing about with flavours in my kitchen," she added.
She applied for a grant to help her – which covered work on product development and branding – and started testing her new drink out in bars.
She even headed to a mindful drinking festival, carrying 20 hand-filled and labelled bottles of her drink with her to try out.
"A man from Sainsbury's Future Brands department tried it, liked it and said he'd be in contact," Ellie explained.
"I was highly sceptical, but I actually did have an email from him on Monday."
"Towards the end of the year  he connected me with a buyer."
"I'd only sent 100 bottles at that point, many to friends and family, my next order was for 6,000."
Ellie left her job to focus on Caleño in July 2018.
"I thought I'd kick myself if I didn't give it a try," she said. "The worst thing that can happen if I quit is I'm forced to get another job."
Caleño hit stores in March 2019.
As well as being in Sainsbury's, Ellie was starting to see people buy Caleño on Amazon. "Bottle sales just started to fly," she said.
By December she was selling 1,000 bottles a month through Amazon and by the end of the year she'd shifted 30,000 in total.
And that success means Ellie's no longer operating from her kitchen table.
Her first employee was her sister, Christie, in April last year and she's now got 5 people working for Caleño.
"I've got a bit of a team now," she said.
And things are only going to get bigger from here.
Caleño launched as the only non-alcoholic gin in the Wetherspoon's gin festival on 14 February and she's looking at how to move beyond Britain as well as into more pubs, bars and shops here.
Last year, more than 4 million Britons said they were going to complete Dry January, while the new non-alcoholic spirits category is already worth £5million a year in the UK alone.
But why stop at the UK?
"This year is about going global," Ellie said.
After all, the trend to cut back on alcohol consumption is far from just a UK one – with other European cities as well as places like the UAE high on her list of places to start exporting to.
But for Ellie it's not just about health – it's about having fun too.
"I want to put a bit of joy into not drinking," Ellie said.
And with her non-alcoholic spirit named after the South American capital of salsa, who would bet against her?
Ellie's tips to starting your own business
Make sure you check your idea is something people actually want – that there's a need for it. It's too easy to make something designed for you or your friends only to discover it doesn't apply to anyone else
Passion matters. You have to dream, but it's a lot of hard work to make that a reality. Being passionate about what you're doing gets you through that work.
Talk to your competitors. Starting out there will be things you simply don't know how to do, your competitors might. I've found them remarkably helpful and willing to share, and it's incredibly useful having people to reach out to.
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