Are CBD beauty products really worth the hype?

Cannabis products have become so commonplace in Canada, it’s not unusual to see it blended with your smoothie or mixed-in with your bag of chips.

There’s even cannabis-infused water in the market.

Now cannabidiol — or CBD, for short — isn’t only in your food. It’s permeated the beauty market, being mixed-in with skincare and makeup, with many brands promising untold health benefits from their CBD products.

The CBD-infused cosmetics market is set to reach $1.7 billion USD globally by 2025, according to a report by research and consulting firm Grand View Research Inc.

North America is leading that surge, due to cannabis legalization in Canada and at least 33 states in the U.S., according to the study. 

But the supposed health benefits of these products, including claims around anti-inflammatory or anti-oxidant properties, may not be entirely accurate, according to health professionals.

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