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The company said it would not “amplify voices who incite racial violence”. Snapchat’s Discover section allows users to view content from outside of their own friend group on the app, with featured content typically coming from celebrities or news sources.
Now, any content posted by the US president will not appear automatically in this section of the app.
Trump’s account will still be public and accessible, but anyone who wants to view its content will have to specifically search for it or follow it.
Snapchat said the move followed inflammatory comments made by the president amid the ongoing protests across the US following the death of George Floyd.
Snapchat said in a statement: “We will not amplify voices who incite racial violence and injustice by giving them free promotion on Discover,” according to Reuters.
“Racial violence and injustice have no place in our society and we stand together with all who seek peace, love, equality and justice in America.”
The move seems to be part of a pattern in which social media firms are cracking down on Trump’s rhetoric – or at least coming under pressure to do so.
Twitter is the most high-profile case. On May 26, Trump took to Twitter to complain about the prospect of mail-in ballots being used as a method of voting as the November presidential election approaches.
He wrote that mail-in ballots were “substantially fraudulent” and would lead to a “rigged election”.
Twitter subsequently issued the two tweets regarding mail-in ballots with a fact-check alert which, when clicked, directed users to a page which refuted Trump’s claims.
Trump reacted furiously to the move, and a few days later signed an executive order that could diminish legal protection for social media firms in the US.
That same week, Twitter also hid another of Trump’s tweets behind a warning message, which claims that the tweet violated Twitter’s rules on “glorifying violence”.
In the tweet in question, Trump wrote “when the looting starts, the shooting starts,” in reference to using force to subdue the protests going on across the US. The statement has been heavily criticised.
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And meanwhile, Facebook has been criticised for its inaction over the very same statement that Trump published to its platform as well as Twitter.
Facebook CEO Mark Zuckerberg made the decision to leave Trump’s Facebook post up without any flags or notices as to its content, and has since defended his stance despite mounting criticism both inside and outside the company.
Mr Zuckerberg wrote in a Facebook post last Friday: “I know many people are upset that we’ve left the President’s posts up, but our position is that we should enable as much expression as possible unless it will cause imminent risk of specific harms or dangers spelled out in clear policies.
“Unlike Twitter, we do not have a policy of putting a warning in front of posts that may incite violence because we believe that if a post incites violence, it should be removed regardless of whether it is newsworthy, even if it comes from a politician.”
The BBC reports that three civil rights leaders have since had a meeting with Mr Zuckerberg to discuss the issue, and said they were “disappointed and stunned” at the Facebook CEO’s decision.
They continued: “Mark is setting a very dangerous precedent for other voices who would say similar harmful things on Facebook,” the BBC added.
Jason Toff, a senior Facebook employee in product management, tweeted: “I work at Facebook and I am not proud of how we’re showing up.”
Mr Toff claimed that “the majority of coworkers I’ve spoken to” felt the same way.
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