Prince Harry’s upcoming book could "hurt" his status in the UK and paint him as an "outcast" who "abandoned his responsibilities", a brand expert has said.
The Duke of Sussex announced he was working on a new memoir earlier this month, sending shockwaves through the Royal Family.
Harry has teamed up with Pulitzer Prize-winning ghostwriter JR Moehringer and has already finished the first draft, Page Six reported.
While the specifics are not yet clear, the book is expected to cover Harry’s life from his turbulent childhood up to the present day.
Eric Schiffer, a brand and reputation management expert, told the Daily Star that it is likely to delve into his "immense emotional pain and serious conflict with his father," along with concerns that "further created a rift" with the royals.
He added: "The hope is that Harry will also use the book as an opportunity to build a bridge back into the family, and also look for ways to highlight the good aspects of what he saw to be within his father and his grandmother.
"So that he can both improve his relationship, but also work to mend the damage to his brand in the UK."
Prince Wiliam andPrince Charles are already reportedly "nervous" about the book’s contents.
A source toldUS Weekly that they are "particularly concerned about what Harry will reveal".
Mr Schiffer believes the book "could go in both directions" – by either patching up his relationship with the royals or damaging it further.
He went on: "Will he decide to monetise to the fullest degree? And if that’s the case, that means a final baring of his soul and his deep emotional pains.
"This will inflame Buckingham Palace, cause a greater rift with his family, and hurt his status further in the UK as an outcast pariah who abandoned his responsibilities and his lineage.
"Or, does he decide to use it as a platform to dig himself out from the challenges that he has caused his family? We don’t know which direction he will go."
Meanwhile,Harry andMeghan Markle’s heartbreak overPrince Philip’s death is set to feature in an updated version ofFinding Freedom.
The bombshell biography, written by journalists Omid Scobie and Carolyn Durand, was originally released in August last year.
It has since been updated with a new chapter, which will also touch on Meghan’s "emotional healing journey from losing a child to the birth of their daughter".
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