Kick in the Wotsits as price of crisps could skyrocket amid labour shortage

It's crunch time for crisp fans after a major producer warned our favourite snacks are facing several price hikes.

The cost of popular bags including Walkers, Wotsits, Doritos and Monster Munch are likely to soar at the checkouts.

PepsiCo, which owns the brands, blamed supply chain problems, spiralling commodity costs and labour shortages.

The global food giant’s soft drinks, such as Pepsi, 7up, Tropicana and Copella, will also go up.

Finance chief Hugh Johnston warned: “We will have a better handle on where exactly 2022 costs are going to land as we get into the first quarter of 2022, but I would expect us to price a bit more reflective of the higher costs we are seeing already.

“I do expect there will probably be some price increases in the first quarter of next year as well, as we fully absorb and lock down the impact of commodity inflation.”

But chairman and CEO Ramon Laguarta reckons price rises would have no effect on sales because customers are either too busy to care or so loyal to the company’s brand names that they don’t mind paying more.

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He said: “Consumers are shopping faster in stores and they might be paying less attention to pricing as a decision factor, or there might be even more relevance to the brands, or they feel closer to the brand and more emotionally attached to us.”

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The news comes after rival Nestlé last month said its chocolates, such as Kit Kat, Aero, Smarties, Toffee Crisp and Quality Street, will go up in price.

Morrisons also said it expects the UK’s lorry driver shortage to push up costs this year.

The supermarket chain said a lack of drivers, plus increased freight charges and raw material costs, would lead to higher grocery bills.

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