Prince Harry and Meghan Markle's decision to film certain events for their Netflix programme could leave viewers bored and uninterested, says a royal brand expert.
The Duke and Duchess of Sussex announced their Netflix deal back in September 2020, which is thought to be worth £109million.
But Netflix has lost nearly a quarter of a million people in the first quarter of 2022, amid huge shake-ups for subscribers and the company's exit from the Russian market after the outbreak of war in Ukraine.
Now Professor Cele Otnes — a marketing analyst who specialises in how the Royal Family uses public communications — says the couple's show on the streaming platform is unlikely to be a major success for either party.
This, she claimed, is because its primary focus on 'rehashing' already-public events such as Harry's Invictus Games competition will not be exciting enough for viewers, who may be after a more candid reality TV style programme.
She said: “I'm perplexed why we are seeing the events in real life (e.g, at the Invictus ceremonies last year), and why there is any ‘content value’ to seeing these edited again in Netflix shows.
“For example, we often don't view the fights or content on the Kardashian programs prior to them airing; we only hear about them.
“I'm not sure how much inherent value Harry and Meghan are bringing to Netflix; there is some discussion that they are in fact contributing to the disinterest in, and market devaluation, of Netflix."
While the much anticipated partnership between the streaming giant and the Sussexes two years was supposed to guarantee 'must-watch' content, no shows have been released so far.
Meanwhile they have released just 35 minutes of content for their Archewell Audio channel, which was put together by Spotify's Gimlet Studios after they signed another multimillion-pound deal with the firm.
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